Frequently Asked Questions

1) Who is eligible to compete?

Undergraduate business students, MBA students and students minoring in business. Those who are not studying business will need to write a statement of interest outlining why they want to compete. This statement is to be sent to the Campus Team.

2) Is there a fee to compete in the competition?

No, it is absolutely free!

3) What is the difference between a registration and a submission?

A registrant is someone who signs up for more information, whereas a submission is an actual entry to the competition. Registrants are not competitors unless they submit, too.

4) Can I compete if I’m on exchange next semester?

Yes, you can, but you would technically need to be back for Closing Ceremonies in Toronto in March. Phases 1 and 2 can be completely entirely online, though.

5) Can I compete by myself?

Yes, absolutely! You can compete alone or with a partner, but competing alone means you don’t have to split that $30,000 if you win!

6) I have a friend in College taking business can he/she compete?

Unfortunately, no – this competition is only open to Canadian University students. The reason is that College students already have access to many hands-on opportunities in the marketing and advertising world, whereas University students do not. This competition is meant to be a way to offer University students such an opportunity.

7) Can my team member be from another University?

Yes, they can! They are eligible to compete in Canada’s Next Top Ad Exec as long as they are: registered as a Full-time Business/Commerce Undergraduate, Masters, or MBA student at an accredited Canadian University, or, if they are students completing a minor in Business/Marketing at an accredited Canadian University.

8) What are the benefits to students who are not majoring/specializing in marketing?

Competing in the program allows you to develop key skills, such as time management, critical thinking, creativity, written and oral communication, and many more. Regardless of whether you are specializing in Marketing, this program will certainly help you develop both personally and professionally.

9) How is the competition structured?

It is a case competition composed of three phases: an elevator pitch, a written report and a final presentation. It is an elimination-based competition, so the Top 25 move on to the report and the Top 10 move on to the presentation. These three phases occur at the end of January, February and March, respectively.

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