About Us

Canada’s Next Top Ad Exec is a national advertising and marketing case competition run out of McMaster University’s DeGroote School of Business. Since its conception in 2005, it has engaged business undergraduates, undergrads completing a business minor and MBA students across Canada to compete by creating a hypothetical marketing campaign for a business problem that one of our partners is currently facing.


This is more than just a student competition. This program offers valuable industry engagement and helps build mentoring relationships with business leaders in the fields of marketing, strategy and communications. Students are able to gain industry exposure, build their portfolio, and network with Canada’s top student talent to build their own community of motivated leaders.

Canada’s Next Top Ad Exec – The ‘Un-Classroom”

Canada’s Next Top Ad Exec heralds a new kind of experiential education wherein students are allowed the freedom, challenge and curiosity offered by playgrounds. They choose and participate in activities important to them, set their own priorities and see the result of their efforts and motivation. They also develop habits valued by employers – learning and operating effectively in teams, dealing with ambiguity, overcoming adversity and thriving in situations with limited resources and direction. In effect students change their traditionally held views of teaching and learning.



A two-page elevator pitch outlining your great solution, plus a couple pages of research to back it up. No pressure, right?

Due Jan 2019



If you are one of the Top 25 teams, you are now instantly $1000 richer! You will now be challenged to submit a comprehensive marketing plan on your campaign, outlining your strategy.

Due Feb 2019



The Top 10 teams go head-to-head in front of a panel of over 20 senior industry leaders and academic judges.

You will also get the opportunity to receive exclusive internships from our partners. Go big or go home!

Due March 2019

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