Canada’s Next Top Ad Exec is a national advertising and marketing case competition run out of McMaster University’s DeGroote School of Business. Since its conception in 2005, it has engaged business undergraduates, undergrads completing a business minor and MBA students across Canada to compete by creating a hypothetical marketing campaign for a business problem that one of our partners is currently facing.
This is more than just a student competition. This program offers valuable industry engagement and helps build mentoring relationships with business leaders in the fields of marketing, strategy and communications. Students are able to gain industry exposure, build their portfolio, and network with Canada’s top student talent to build their own community of motivated leaders.