Canada’s Next Top Ad Exec is a national advertising and marketing case competition run out of McMaster University’s DeGroote School of Business. Since its conception in 2005, it has engaged business undergraduates, undergrads completing a business minor and MBA students across Canada to compete by creating a hypothetical marketing campaign for a business problem that one of our partners is currently facing.
This is more than just a student competition. This program offers valuable industry engagement and helps build mentoring relationships with business leaders in the fields of marketing, strategy and communications. Students are able to gain industry exposure, build their portfolio, and network with Canada’s top student talent to build their own community of motivated leaders.
Canada’s Next Top Ad Exec – The ‘Un-Classroom”
HOW IT WORKS
YOUR BIG IDEA
A two-page elevator pitch outlining your great solution, plus a couple pages of research to back it up. No pressure, right?
If you are one of the Top 25 teams, you are now instantly $1000 richer! You will now be challenged to submit a comprehensive marketing plan on your campaign, outlining your strategy.
The Top 10 teams go head-to-head in front of a panel of over 20 senior industry leaders and academic judges.
You will also get the opportunity to receive exclusive internships from our partners. Go big or go home!