WELCOME TO CANADA’S
BRINGING REAL-WORLD WINS TO THE MARKETING CLASSROOM
Canada’s Next Top Ad Exec is a new kind of experiential education where students are allowed the freedom, challenge and curiosity offered by playgrounds. They choose and participate in activities important to them, set their own priorities and see the result of their efforts and motivation. They also develop habits valued by employers – learning and operating effectively in teams, dealing with ambiguity, overcoming adversity and thriving in situations with limited resources and direction. In effect students change their traditionally held views of teaching and learning.
In 2005, Professor Mandeep Malik from McMaster’s DeGroote School of Business worked with a team of dedicated students to co-create Canada’s Next Top Ad Exec. The goal? To bridge the gap between classroom and industry. Now in its lucky 13th year, it is Canada’s largest marketing competition. Over this time, it has not only provided experiential learning to thousands of students across the nation, but it has served as the platform for countless high-achieving young marketers to launch their careers.
CANADA’S LARGEST MARKETING COMPETITION
Canadian business schools involved so far
Elevator pitches submitted by students
Prizes given away since 2005
With active participation from over 60% of Canadian business schools, Canada’s Next Top Ad Exec is the premier case competition for young marketers to showcase their talent to employers and test their skills against the best young marketers in the country.
We connect students to program partners through networking and mentorship initiatives and provide invaluable experiential learning opportunities in an environment that fosters curiosity and creativity. Looking for a challenge? This is the opportunity you’ve been waiting for.