Our mission is to establish a bridge between industry and universities to enable a constant exchange of expertise, mentorship and career opportunities in the areas of marketing, strategy and communication.
Canada’s Next Top Ad Exec is about learning reinvented. It is the ‘un-classroom’ that allows you to test the application of your knowledge and skills.
CANADA’S NEXT TOP AD EXEC – THE ‘UN-CLASSROOM’
Canada’s Next Top Ad Exec heralds a new kind of experiential education wherein students are allowed the freedom, challenge and curiosity offered by playgrounds. They choose and participate in activities important to them, set their own priorities and see the result of their efforts and motivation. They also develop habits valued by employers – learning and operating effectively in teams, dealing with ambiguity, overcoming adversity and thriving in situations with limited resources and direction. In effect students change their traditionally held views of teaching and learning.