KEYNOTE SPEAKER

Paul Gillin: Author of The New Influencers – A Marketer’s Guide to the New Social Media

• Why social media are now so important in consumer decisions
• Strategies for taking advantage of this new medium
• Identifying the influencers, their goals and their motivations

Using concrete examples from his book, "The New Influencers” Paul will offer tips on how marketers can leverage new digital channels to create customer relationships built on trust and conversation.

The CNTAE Executive Team would like to cordially invite you to Canada’s Next Top Ad Exec (CNTAE) Closing Ceremonies on Monday March 24th and Tuesday March 25th 2008 at the Delta Chelsea Hotel in Toronto. The days include:

• Opening Ceremonies Breakfast
• CNTAE Top 10 Finalist Presentations
• Networking Dinner and Drinks Reception
• Closing Ceremonies of Canada’s Next Top Ad Exec with Keynote from Paul Gillin author of The New Influencers – A Marketer’s Guide to the New Social Media

• Click here to download Closing Ceremony Invite for Industry (.pdf)
• Click here to download Closing Ceremony Invite for Students (.pdf)

Paul Gillin: The New Influencers
A Marketer’s Guide to the New Social Media

Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief of Computerworld. He now advises marketing executives and CEOs on how to turn the new social media to their advantage.

Paul will deliver the keynote address at Canada’s Next Top Ad Exec Closing Ceremonies on Tuesday March 25th 2008.

DO NOT MISS THIS OPPORTUNITY

What are they saying about Paul?
"Mr. Gillin makes a persuasive case for companies' reaching out to bloggers -- a strategy that political campaigns and film studios have pioneered. Consumers are increasingly turning away from print media, skipping TV commercials and ignoring 1990s-style cost-per-thousand banner ads. But they are still seeking information, and many are embracing social media."
- David Price, The Wall Street Journal

The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are losing power as customers create new centers of influence at their own initiative and cost. Marketers who can successfully reinvent themselves can bond with their customers in ways they could never before imagine. It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls.

Paul Gillin, an authority on the use of social networks for marketing and customer relations, will provide strategic insight on how businesses can benefit from engaging with emerging social medias.